Nova8 was mentioned in the Gartner Market Guide for IT Distributors, a reference report for technology leaders analyzing the role of distributors in the global ecosystem. We are the only distributor in Latin America cited in this document, reinforcing the relevance of our model as a value-added distributor (VAD) specialized in cybersecurity.
Although it is not an award or certification, this mention is strategic as it highlights that we are aligned with current market needs and the practices sought by technology leaders.
What is the Gartner Market Guide?
O Gartner Market Guide is a document developed by Gartner aimed at providing insights to technology leaders (Tech CEOs), helping them understand the functions, models, and trends of the distribution market.
The report:
- Maps different types of distributors (broadline, born-in-the-cloud, technology-specific, and geography-specific);
- Points out essential capabilities that distributors must offer, such as technical support, enablement, and additional services;
- Guides executives on how to evaluate distributors for business expansion, without recommending or endorsing specific vendors.
Important: Presence in the Market Guide does not mean recommendation or endorsement by Gartner, but it demonstrates relevance in the global context of the sector.
How does the VAD (Value-Added Distributor) model work?
The model VAD goes beyond the simple resale of technology products. Instead of acting solely as an intermediary between manufacturers and resellers, the value-added distributor delivers services and strategic intelligence, such as:
- Specialized consultancy for defining the appropriate solution;
- Training and technical enablement for partners and clients;
- Pre-sales and post-sales services, ensuring the correct adoption of technology;
- Support in demand generation through campaigns, events, and content;
- Operational and financial facilitation, reducing barriers for implementation.
In practice, the VAD becomes a Trusted Advisor within the ecosystem, helping integrators, resellers, and companies deliver real value and consistent results in cybersecurity projects.
Why is this mention relevant for Nova8?
Being listed in the Gartner Market Guide represents a milestone for Nova8, as it indicates that our positioning as a VAD specialized in cybersecurity is recognized in the international market. Among the differentiators that set us apart:
- Unique expertise in cybersecurity: Our operation is 100% focused on corporate security, covering AppSec, API Security, CNAPP, email security, and more.
- Consultative model: We operate as Trusted Advisor, helping partners and integrators deliver real value to their clients.
- Center of Excellence: Dedicated structure for enablement, technical support, post-sale, and continuous training.
- Portfolio with recognized global manufacturers, including Snyk, Upwind, Cequence, Coro, Checkmarx e IRONSCALES.
The impact for our partners
For integrators, resellers, and MSSPs, this mention reinforces that working with Nova8 means having a partner that:
- Follows global trends and operates aligned with best practices;
- Offers full support, from pre-sales to post-sales;
- Supports demand generation and technical training to accelerate business.
Want to take your cybersecurity strategy to the next level?
Gartner, Market Guide: IT Distributors for Tech CEOs, Christine Tenneson, August 26, 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
